Greetings, written in the stars

Christmas and new year’s Eve mass texts got update this year, like a 3D trip hop duo massive attack works with digital agency AKQA to create written in the stars, site message, which allows you to share holiday greetings in the sky. Visit stars.akqa.com for iOS devices and post a message with the stars. When the recipient opens it will be able to explore the sky to reveal a message – literally saved in the stars in the sky, together with the song by Massive Attack. Mobile experience requires no download.

Written in the stars is the result of a combination of several HTML5 APIs, Web Audio, canvas and orientation of the device, where the orientation of the user equipment directly affects the audio and Visual elements of the experience. Users explore a three-dimensional map, in order to find the North Star to reveal a message a friend or loved one sent them. Users are guided through this environment with audio and visual signals, which are directly related to the orientation of the user mobile devices through a gyroscope and accelerometer.

Based on the orientation of the device, canvas and Web Audio APIs are used to reveal the different areas of the map and provide audio and visual signals to the user that their proximity to the North Star. Once it is found, is manifested by their unique messages, and track by 3D Massive Attack begins at full strength. Pieces of news are first seen as the star of the constellation, which run in the sequence to the music, and then connect to individual letters that make up the messages that were sent.

It does actually being able to see the real star. 3-map will view on your mobile phone, based on location, regardless if you are in New York City or in the countryside.

It is absolutely a mobile experience, optimized for iOS devices. Type and Send a personal message with the site by pressing the button “Create”. On the desktop and then you can watch the demo video iOS devices. After you create a message, you can share via Facebook, Twitter, email, or by sending a unique URL via SMS.

Sky Broadband for movie stars

Sky Broadband has launched a new commercial featuring the actor Michael Caine, based on the earlier ads featuring Jennifer Aniston, Bruce Willis and Al Pacino. Sir Michael plays himself as a potential buyer, tour the lighthouse, where wifi signal but do not stretch far enough. Savvy real estate agent outwits her partner and seals offer telling Sir Michael Sky superior reach by using the booster free wifi, while her colleague bungling hangs like a balcony, looking for a better signal Sir Michael tablets.

Jennifer Aniston is squatting in a British café past closing time, due to the internet being at home. The owners decide to get things sorted.

Bruce Willis storms in broadband Office complaining about the limits on his account. When it is recommended to choose between low resolution or small versions of his movies, an enterprising fan it points in a different direction.

English sports presenter, Jeff Stelling storms in the same Office, to run a spoof on the spot Bruce Willis.

Two computer technicians reach Pacino in your country of residence to fix your computer. Pacino is on top of his piano practicing his golf shots, trying to listen to Italian Opera on your laptop. Sky fibres is proposed as an answer to his problems.

My name is the campaign was developed at WCRS, London, by creative directors Simon Robinson and Leon Jaume, Agency Producer Sally Lipsius, account Director, Anne Covell, Director of the Creative Group BSKYB Barry Skolnick, brand marketing and brand Director of Farmer Carli controller Lyssa McGowan.

Filming was shot by Director Peter Lydon by 76 Ltd and Aéro movies with producer Cathy Hood.

Post-production was done on the finish by flame artist Jason Watts, colourist Paul Harrison and 3D artist Holberton Alaric. The editor was Jono Griffith in Hagon. The sound was produced in Grand Central.

Media served in Mediacom.